Lausanne, Switzerland - 25 January 2010
Infiniti, the Nissan Group luxury brand, is thrilled to be working in partnership with Relais & Châteaux on the press launch of the company’s 2010 Guide.
Infiniti is proud to offer a fleet of its vehicles for the transportation of journalists and VIPs.
Journalists will enjoy travelling to the Relais & Châteaux launch sites in the iconic Infiniti FX50S. The festivities will take place at Petermann’s Kunststuben in German-speaking Switzerland and at Le Pont de Brent in the French-speaking region.
INCREASED SELECTION FOR BRANDS TARGETING EXCELLENCE
Relais & Châteaux is an exclusive collection of 480 of the most elegant hotels and best gourmet restaurants in 58 countries. Thirty of these establishments, which are designed to offer a unique living experience, can be found in Switzerland and Liechtenstein.
Infiniti’s network of exclusive distributors reflects the Relais & Châteaux philosophy on selecting the right establishments. To achieve the greatest possible customer satisfaction, Infiniti has defined the customer experience in terms of the Total Ownership Experience, and this makes up the brand's DNA. This is the promise that buying an Infiniti will always be stress-free, in a welcoming, modern environment, and that the car will be both exciting and satisfying to use.
In order to keep this promise, Infiniti has elected to distribute its brand through an exclusive network. It has chosen Sarenne Motors SA for Switzerland and Liechtenstein, a company set up specifically for the Infiniti brand.
DRIVING PLEASURE vs EATING PLEASURE
Driving an Infiniti is first and foremost a source of pleasure and strong sensations, similar to those of the experienced when enjoying fine food. Beyond these basics, the values and positioning of both organisations are in perfect harmony with each other and sit together perfectly.
This press launch forms the beginnings of an advanced partnership between Relais & Châteaux and Infiniti in Switzerland, which will culminate in other joint ventures such as the 'Road to Happiness' project.
Elegance, refinement, culinary performance and cars are the key ingredients which make this partnership the ideal cocktail.
• Infiniti comes from Japan. Armed with twenty years of experience, Nissan has adapted the Infiniti range to satisfy the requirements of European customers. The Infiniti range includes five vehicles, with two crossovers (the EX37 coupé crossover and the iconic FX) and the G37 available in saloon, coupé and cabriolet models. For further information visit www.infiniti.ch
• New: Infiniti M, the new high-performing, luxurious saloon, will be marketed from September 2010 in the Infiniti Centres in Zurich and Geneva. Powered by a V6 petrol or diesel engine initially, hybrid and electric engines will eventually be available. For further information, click here.
• Sarenne Motors SA is jointly owned by Guillaumin, a group of high-performing, French private dealers, and Philippe Talou-Derible. Mr Talou-Derible has held a number of different posts, including Managing Director of Renault in the United Kingdom and Switzerland. Two Centres have now been opened in Switzerland, firstly in German-speaking Switzerland at Schaffhauserstrasse 611 in Zurich and secondly, at Route de Saint-Julien 188, Plan-les-Ouates in the French-speaking region.
• About Relais & Châteaux:
Relais & Châteaux is an exclusive collection of 480 of the finest charming hotels and gourmet restaurants in 58 countries.
Established in France in 1954, the Association’s mission is to spread its unique art de vivre across the globe by selecting outstanding properties with a truly unique character.
Furthermore, Relais & Châteaux is also a family of hoteliers and Grands Chefs from all over the world who share a passion for and a personal commitment to ensuring their guests is privy to moments of exceptional harmony, an unforgettable celebration of the senses.
From the vineyards in Napa valley to the beaches in Bali, from the olive trees in Provence to the lodges in South Africa, Relais & Châteaux offers all the stops on the finest route for discovering each special place and country.
The Relais & Châteaux signature reflects this ambition: “ALL AROUND THE WORLD, UNIQUE IN THE WORLD”.
PRESS INFORMATION AND PHOTOGRAPHS ARE AVAILABLE FROM www.infinitipress.eu. NO PASSWORD IS REQUIRED. OR FOR FURTHER INFORMATION, PLEASE CONTACT:
Amel Boubaaya, Communications Manager - Switzerland
M: +41 79 399 8319
E: amel.boubaaya@infiniti-swiss.ch
Wayne Bruce, Global Communications Director
T: +41 21 822 4930 M: +41 79 701 8230
E: wayne.bruce@infiniti.eu