ROLLE, Switzerland (August 1st 2012): – Infiniti Emerg-e, the brand’s first range-extended, mid-engined electric sports car concept has won a prestigious award from the German Design Council. The concept car, launched at the Geneva Motor Show earlier this year to global acclaim, was today announced as the winner in the Concepts category of the Automotive Brand Contest 2012, the international competition for automotive brands and now a major industry event.
The award, which will be presented in a ceremony at the Mondial de L’Automobile, Paris on 27th September, recognises excellence and innovation in product design, and celebrates the brand’s fresh, fluent design approach, expressed in the highly aerodynamic curves of the Infiniti Emerg-e.
This is the latest milestone to be achieved by this highly advanced sports car, physical proof of Infiniti’s intention to produce a bold halo model befitting the brand’s promise of Inspired Performance. In June, a fully functioning prototype version of the Infiniti Emerg-e made its bold global debut at the Goodwood Festival of Speed, driven by Red Bull Racing Formula 1 driver, Mark Webber.
Infiniti Emerg-e provides an exciting glimpse into Infiniti’s future and features an array of exciting new technologies that the brand will adopt in its quest to build dramatic and sustainable high performance cars. The first Infiniti to be developed in Europe, the concept has evolved through Infiniti’s partnership with the UK government’s Technology Strategy Board initiative, whose aim is to speed the arrival of low carbon vehicles to our roads. The partial-funding from the TSB has significantly deepened the resource that the Infiniti can draw upon in the development of Emerg-e and technology relevant for the future of the automobile.
Notes to Editors
Infiniti, the luxury automotive brand from Japan, reflects its brand promise “Inspired Performance” with a model line-up of sedans, coupes, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology.
Infiniti continues to launch across the globe through a dedicated network of Infiniti Centres that share a commitment to exceptional hospitality throughout the entire period of ownership.
For more information, visit www.infiniti.com and www.infinitiemerg-e.com
For further information on Infiniti in the UK, contact Eva Ng Kon Tia, Communications Section Manager – Europe on +41 21 822 4951 or firstname.lastname@example.org
Nathalie Greve, Senior Manager, Infiniti Global Communications on +852 9447 9711 or email@example.com
About the Technology Strategy Board-funded project:
Evolution of REEV Technologies Building a UK Supply base is a Collaborative R&D project funded by the Technology Strategy Board that is creating new high performance Range Extended Electric Vehicles (REEV) and Plug-in Hybrids Electric Vehicles (PHEV). Three new demonstrator vehicles will showcase innovative new technologies. The cars are ‘best in class‘ and combine and build on the skills of all of the businesses involved. The driving force behind this is to build a UK supply chain for new ultra low carbon vehicle technologies and position suppliers so that they can exploit the global market. The REEVolution consortium, led by Jaguar Land Rover consists of: Axeon Technologies Ltd, EVO Electric Ltd and Xtrac Limited; and three vehicle manufacturers: Jaguar Land Rover, Lotus and Nissan Motor Company Ltd. for INFINITI brand. The total cost of the project including industry investment is over £20M. Just over £9M of this is grant funding from the Technology Strategy Board.
About the Technology Strategy Board:
The Technology Strategy Board is the UK’s innovation agency. Its goal is to accelerate economic growth by stimulating and supporting business-led innovation. Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy. For more information please visit www.innovateuk.org.